Google just announced plans to sunset Optimize on September 30, 2023. This news comes as not only a shock but an enormous blow to SMBs globally, who quickly need to find an alternate solution for conversion rate optimization. The problem is - Optimize was one of, if not the only solution that offered an affordable price point for smaller businesses looking to grow KPIs without a hefty investment or long-term contract.
While Google Optimize boasted a variety of premium features for free, competitors with similar functionality cost between $1-6K+ per month with a minimum contract of 1-2 years, a tough pill to swallow for small to mid-sized businesses who are used to getting the same functionality free of charge. These high price tags come at an incredibly high risk to SMBs who will almost certainly lose money on the subscription fees unless they see astronomical lifts in conversion rates through A/B testing. At Compose, we believe that every business should have the opportunity to grow using A/B testing and CRO tools, not just enterprise ones.
That’s where Compose comes in. Compose is the only experimentation software that offers a pay-as-you-go pricing model. What that means is you will pay for only for the exact number of monthly tested users - allowing you to create a completely customized plan that scales up and down with you month to month (the next best thing to a free solution). For example, if you want to do a code freeze during November for Black Friday and Cyber Monday you won't pay for your Compose subscription that month, because you only pay for what you use. The current rate is only 0.0012/monthly tested user - making Compose significantly less expensive than alternative solutions. So you're paying less, you have the flexibility to ramp up or scale back experimentation at any time, and there are no long-term commitments.
All subscribers receive all available features, including: unlimited experiments, unlimited projects, unlimited collaborators, CRO strategic planning tools, and more. See below a brief price comparison for Compose vs a few of the key competitors. (Keep in mind these are not official quotes from the competitor software, the prices reflect estimates that are subject to change). You can use our price calculator to estimate your monthly bill with Compose, keep in mind we only bill for monthly tested users, this number will most likely be lower than your overall site traffic in a given month.
Company Name | Estimated Monthly Cost | Minimum Contract |
|---|---|---|
Compose | $300 (Calculated for 250K MTU/mo) | None |
Optimizely | ~$6,000/mo | 2 years |
AB Tasty | ~$3,500/mo | 1 year |
Adobe Target | ~$2,500/mo | 1 year |
VWO | ~$1,500 (250K users/mo) | 1 year |
Convert | ~$999 (200-500K MTU /mo) | None |
If you’re currently looking for a Google Optimize alternative, schedule a demo today to learn more about Compose. Sign up soon to ensure that your CRO plan can continue uninterrupted for the rest of 2023 (and years to come). If you have any questions feel free to contact us directly at hello@compose.co - we would be happy to answer any and all questions or schedule a call to walk you through a demo of our software.