Choosing an A/B Testing Software: Why Compose?

Designed with small and mid-sized businesses in mind

At Compose, our founding story comes from being our own very first customer. As a small web design and development agency, our founding team at Udundi provided (and continues to provide) clients with premium custom website design and development services, including CRO and A/B testing. But we faced a problem - our small and mid-sized clients could not afford the premium software solutions for A/B testing. 

We needed a solution that was within budget for smaller businesses but was still a robust platform, which is when we decided to create our own A/B testing web application. Compose’s mission is to provide a robust service without limitations to help SMBs optimize and grow their websites at an affordable price point. This is particularly important now in the wake of the news that Google Optimize will be sunsetting its free service in September 2023.

Affordable Pay as You Go Pricing without Limitations

Ultimately, the A/B testing giants like Optimizely, AB Tasty, and Adobe Target have priced their products out of reach for an enormous percentage of businesses. We believe that improving conversion rates with informed data should be something that is accessible to every company. All this to say - Compose’s biggest differentiating factor is price.

Compose is the only A/B testing software to offer a pay as you go pricing model. Your bill will vary month to month based on your actual monthly tested users. That means no long term commitments and no surcharges or overage fees for months with more testing. We understand that businesses can be seasonally impacted and that priorities can shift month to month, so the price of Compose will directly reflect your website's traffic and experimentation velocity each month. For example, if you decide to pause experiments for the month, you won't receive a bill, making Compose a nearly risk-free solution for SMBs looking to boost KPIs. You can read more about or pricing, or use our price calculator to estimate your monthly cost here.

There are other lower budget options out there. The problem we quickly realized with most low-cost solutions on the market is that they come with pesky limitations like a lack of support services, limits on the number of tests, limited access to beneficial features, and the list goes on. If SMBs want to use their software, they can, but they are given limited tools and limited assistance while resources are allocated to enterprise businesses instead.

Our goal at Compose is to serve all of our customers with limitless testing and provide access to a robust feature set. Pricing is exclusively based on your unique number of monthly tested users, as it should be. And we keep customers at the forefront of what we are building by encouraging feedback and feature requests to guide our continued improvement of the app.

Pricing & Feature Transparency

Another thing we quickly realized about the experimentation options currently available, is that they make it extremely difficult to learn the pricing structure. This raised a red flag for our team because we wanted to be sure that our clients were always getting the best price. If you go to competitor websites and try to find price estimations for different traffic numbers, good luck - sometime they aren’t even listed. You have to fill out a form and meet with a sales representative to even be provided a quote. 

On top of that, depending on the exact features you would like to utilize your quote could double or triple from a company with the same traffic numbers, just because you want the ability to use personalization or deploy tools. 

At Compose, we are building this product to best serve SMBs and help their businesses grow. We believe that transparency is always better. That’s why we happily list the price per MTU directly on our website.

Planning Tools

As mentioned before, Compose is a product that we built after experiencing the frustrations and limitations of the current tools from an eCommerce agency perspective. One of the wishlist features that our team had for the software was to allow us to collaborate with our clients to create hypotheses in the dashboard, prioritize these, and add them to a roadmap so that everyone would be aligned on the overall CRO strategy for the upcoming months. 

We feel that these planning tools will be extremely beneficial to web agencies managing CRO for clients as well as internal teams who want to keep their CRO strategy more organized. By optimizing your testing through planning you will be able to run more tests and get more valuable insights faster, ramping up your growth. This is a feature that we have not seen on any budget A/B testing software, so it is definitely unique to Compose. If planning tools is something you’re interested in, you can learn more here.

Seamless Shopify Integration

Staying true to our roots as a Shopify Partner agency - the majority of the SMBs we work with are on the Shopify platform. Although most competitors have Shopify integrations, Compose was built with Shopify customers top of mind - making it incredibly easy to integrate into your storefront directly from the Shopify App Store! (or at least it will be when the app launches on Shopify in 2024) If you’re not on Shopify or you want to begin using Compose now, don’t worry, our app is platform agnostic and can be used on any website - meaning that Shopify storefronts can go ahead and begin using the app now, and our support team will assist with the integration process for free. If you’re interested in getting assistance with integrating Compose onto your storefront, we’re happy to help, just schedule a demo.

Early Adopter Benefits

Hopefully, this article has given you valuable information about Compose, and helped you to make an educated decision on the best A/B testing software for your business. If Compose sounds like the right fit for you, request a demo today.