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CRO Shopify Apps Compared: Which A/B Testing Platform is Best?

Looking for the best A/B testing tool built specifically for Shopify? Compose, Intelligems, and Shoplift are all CRO platforms designed with Shopify stores in mind, making it easier to test, optimize, and grow without complex setups. Each tool offers unique features, from price testing and visual editors to no-code theme testing and advanced targeting. In this article, we’ll break down how they compare in pricing, flexibility, and functionality to help you choose the right fit for your store.

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Comparing core features

Comparing Core Features
Intelligems
Shoplift
Web Experimentation
A/B and Split URL Testing
Robust Reporting
No-Code Shopify Integration
Project Management & Strategic Planning
Flexible, Pay-As-You-Go Pricing

Factors to consider when selecting a platform

  • Price

    ROI is critical for a conversion rate optimization department. Don’t waste funds on overpriced software if you don’t have to.

  • Technical requirements

    Ensure the software has the necessary tools and integrations that you need (see a full comparison below)

  • Ease of use

    Do you need the ability to implement no-code experiments? Or need onboarding assistance?

Pricing Comparison

Compose is the only pay-as-you-go A/B testing platform, charging just $0.0012 per monthly tested user, meaning you only pay for the users you test. In contrast, Intelligems and Shoplift use tiered pricing plans that require upfront commitment regardless of usage. Intelligems bases pricing on monthly order volume, while Shoplift charges based on total site visitors, even if only a portion are actually tested. The comparison below uses the lowest-tier plans from Intelligems and Shoplift and estimates based on average traffic, tested users, and orders for small, mid-sized, and enterprise businesses. For exact pricing, check each provider’s pricing page. Small business: 30k monthly tested users, 50k monthly site visitors, 2.5k monthly orders. Mid-Sized Business: 200k monthly tested user, 250k monthly site visitor, 15k monthly orders. Enterprise Business: 500k monthly tested users, 1M monthly site visitors, 10k monthly orders

Pricing Comparison
Shopify
Intelligems
Shoplift
Available in the Shopify App Store
No-Code Split Theme Testing
No-Code Split Template Testing
Shopify Trigger Presets
Easily trigger experiments based on templates (i.e. all product pages)
App Block Install
Easily install the script with one click
Install & Support
Intelligems
Shoplift
Free Onboarding Assistance
One-on-one onboarding session via video call
Easy Installation
No Flicker
Unlimited Collaborators
And advanced user permission settings
Unlimited Projects/Workspaces
Multi-Domain and Subdomain Testing
Robust Support & Developer Docs
Email Support
Chat Support
Slack Support
Strategic Planning
Intelligems
Shoplift
Collaborative Hypothesis List
Easily organize all hypotheses as a backlog list among your team
Roadmap
Plan out upcoming experiments on a drag and drop roadmap
PIE Score Prioritization
Hypothesis and Experiment Linking
Web Experimentation
Intelligems
Shoplift
A/B and Split URL Testing
Unlimited Variants
Multivariant A/B/n testing
Supports Simultaneous Tests
Javascript Variants
And a code editor
Redirect and Regex Redirect Variants
Default Goal Tracking
Revenue, engagement, and bounce rate
Custom Goal Tracking
Ability to define custom, reusable goals for event tracking
Basic Trigger Conditions
Page URL triggers
Advanced Trigger Conditions
Including the ability to trigger a test with Javascript
Traffic Allocation Control
Quality Assurance Preview Tool
Preview and toggle between variants with a shareable link
Personalization & Deploy
Deploy alternate versions of your site to specific audiences
Price Testing
Analytics & Reporting
Intelligems
Shoplift
Real-Time Auto-Calculated Reports
Bayesian Statistical Method
Frequentist Statistical Method
Advanced Retroactive Report Filtering
Easily compare results from different devices, geolocation, browsers, etc.
Visual Data Charts
View confidence, conversion rate (CR), cumulative CR, etc. over time
Automatic RPV Tracking
View analytics for revenue per variant within the standard report page
Downloadable Reports
Download reports as a CSV, PDF, or JSON file
GA4 Integration
Widget Library

"I have used a few different A/B testing tools and Compose is by far the best value. It gives you what you need without being overly complicated. The dashboard is easy to use and you can tell that the team that built it with the customer in mind. If you are looking for a testing tool I would highly recommend giving Compose a try."

Alex Nelson

eCommerce Manager

COZY EARTH

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