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VWO Alternatives: Smarter & More Affordable A/B Testing

Looking for VWO alternatives that offer flexibility and cost efficiency? Compose is a pay-as-you-go A/B testing platform designed to make experimentation more accessible. It includes advanced features like audience segmentation, JavaScript variants, and CRO planning tools—without the high base fees or long-term contracts. For Shopify users, Compose also enables no-code split testing for themes and templates, making it easy to optimize storefronts without developer resources.

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Comparing core features

Core Features
VWO
Web Experimentation
A/B and Split URL Testing
Project Management & Strategic Planning
Robust Reporting
No-Code Shopify Integration
For split theme & template testing
Flexible Pay-As-You-Go Pricing

Factors to consider when selecting a platform

  • Price

    ROI is critical for a conversion rate optimization department. Don’t waste funds on overpriced software if you don’t have to.

  • Technical requirements

    Ensure the software has the necessary tools and integrations that you need (see a full comparison below)

  • Ease of use

    Do you need the ability to implement no-code experiments? Or need onboarding assistance?

Pricing Comparison

Compose is the only A/B testing platform with a pay-as-you-go model, offering a straightforward rate of $0.0012 per monthly tracked user (MTU). In contrast, VWO uses tiered pricing, requiring you to commit to a plan regardless of actual usage. The comparison below is based on VWO’s Growth Plan, but for the most up-to-date details, be sure to check each provider’s pricing page.

Pricing Comparison

Complete feature comparison

Install & SupportStrategic PlanningWeb ExperimentationAnalytics & ReportingShopify
Install & Support
VWO
Free Onboarding Assistance
One-on-one onboarding session via video call
Easy Installation
No Flicker
Unlimited Collaborators
And advanced user permission settings
Unlimited Projects/Workspaces
Multi-Domain and Subdomain Testing
Robust Support & Developer Docs
Email Support
24/7 Chat Support
Strategic Planning
VWO
Collaborative Hypothesis List
Easily organize all hypotheses as a backlog list among your team
Roadmap
Plan upcoming experiments on a drag and drop calendar
PIE Score Prioritization
Hypothesis & Experiment Linking
Web Experimentation
VWO
A/B and Split URL Testing
Unlimited Variants & Simultaneous Tests
Javascript Variants
And a code editor
Redirect and Regex Redirect Variants
Default Goal Tracking
Revenue, engagement, and bounce rate
Custom goal tracking
Ability to define custom, reusable, goals for event tracking
Basic trigger conditions
Page URL triggers
Advanced Trigger Conditions
Including the ability to trigger a test with Javascript
Traffic Allocation Control
Quality Assurance Preview Tool
Preview and toggle between variants with a shareable link
Personalization & Deploy
Deploy alternate versions of your site to specific audiences
Price Testing
Analytics & Reporting
VWO
Real-Time Auto-Calculated Reports
Bayesian Statistical Method
Frequentist Statistical Method
Advanced Retroactive Filtering
Compare results from different devices, geolocation, browsers...etc.
Visual Data Charts
View confidence, conversion rate (CR), cumulative CR...etc. over time
Automatic RPV Tracking
View analytics for revenue per variant within the standard report
Downloadable Reports
Download reports as a CSV, PDF, or JSON file
GA4 Integration
Shopify
VWO
Available in the Shopify App Store
No-Code Split Theme Testing
No-Code Split Template Testing
Shopify Trigger Presets
Trigger experiments based on templates (i.e. all product pages)
App Block Install
Easily install the script with one-click

"I have used a few different A/B testing tools and Compose is by far the best value. It gives you what you need without being overly complicated. The dashboard is easy to use and you can tell that the team that built it with the customer in mind. If you are looking for a testing tool I would highly recommend giving Compose a try."

Alex Nelson

eCommerce Manager

COZY EARTH

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