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VWO vs. Convert: Which A/B Testing Solution is Best?

Choosing the right A/B testing platform is key to optimizing conversions, but with so many options, it can be difficult to choose the right one for your business. VWO and Convert are two well-known experimentation tools, each offering unique features for businesses looking to improve their digital experiences. In this comparison, we'll break down their pricing, capabilities, and key features while introducing Compose, a flexible, pay-as-you-go approach to testing with a wide range of capabilities and features.

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Comparing core features

Core Features
VWO
Convert
Web Experimentation
A/B and Split URL Testing
Project Management & Strategic Planning
Robust Reporting
No-Code Shopify Integration
Flexible Pay-As-You-Go Pricing

Factors to consider when selecting a platform

  • Price

    ROI is critical for a conversion rate optimization department. Don’t waste funds on overpriced software if you don’t have to.

  • Technical requirements

    Ensure the software has the necessary tools and integrations that you need (see a full comparison below)

  • Ease of use

    Do you need the ability to implement no-code experiments? Or need onboarding assistance?

Pricing Comparison

Unlike VWO and Convert, which follow tiered pricing models that require upfront commitments, Compose offers a pay-as-you-go approach at a flat rate of $0.0012 per monthly tracked user (MTU). This means you only pay for what you use. The comparison below is based on VWO's and Convert's Growth Plan, but for the latest details, be sure to check each provider's pricing page.

Pricing Comparison

Complete feature comparison

Install & Support Strategic Planning Web Experimentation Analytics & Reporting Shopify
Install & Support
VWO
Convert
Free Onboarding Assistance
One-on-one onboarding via video call
Easy Installation
No Flicker
Unlimited Collaborators
And advanced user permission settings
Unlimited Projects/Workspaces
Multi-Domain and Subdomain Testing
Robust Support & Developer Docs
Email Support
24/7 Chat Support
Strategic Planning
VWO
Convert
Collaborative Hypothesis List
Easily organize all hypotheses as a backlog list among your team
Roadmap
Plan out upcoming experiments on a drag and drop roadmap
PIE Score Prioritization
Hypothesis and Experiment Linking
Web Experimentation
VWO
Convert
A/B and Split URL Testing
Unlimited Variants & Simultaneous Tests
Javascript Variants
And a code editor
Redirect and Regex Redirect Variants
Default Goal Tracking
Revenue, engagement, and bounce rate
Custom Goal Tracking
Ability to define custom, reusable goals for event tracking
Basic Trigger Conditions
Page URL Triggers
Advanced Trigger Conditions
Including the ability to trigger a test with Javascript
Traffic Allocation Control
Quality Assurance Preview Tool
Preview and toggle between variants with a shareable link
Personalization & Deploy
Deploy alternate versions of your site to specific audiences
Price Testing
Analytics & Reporting
VWO
Convert
Real-Time Auto-Calculated Reports
Bayesian Statistical Method
Frequentist Statistical Method
Advanced Retroactive Report Filtering
Easily compare results from different devices, geolocation, browsers, etc.
Visual Data Charts
View confidence, conversion rate (CR), cumulative CR, etc. over time
Automatic RPV Tracking
View analytics for revenue per variant within the standard report page
Downloadable Reports
As a CSV file
Downloadable Reports
GA4 Integration
Shopify
VWO
Convert
Available in the Shopify App Store
No-Code Split Theme Testing
No-Code Split Template Testing
Shopify Trigger Presets
Easily trigger experiments based on templates (i.e. all product pages)
App Block Install
Easily install the script with one click

"I have used a few different A/B testing tools and Compose is by far the best value. It gives you what you need without being overly complicated. The dashboard is easy to use and you can tell that the team that built it with the customer in mind. If you are looking for a testing tool I would highly recommend giving Compose a try."

Alex Nelson

eCommerce Manager

COZY EARTH

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